Riyadh metro naming rights partners chosen

05 Dec 2018

SAUDI ARABIA: Riyadh Development Authority has selected partners for the naming rights to eight of the 85 stations on the city’s future metro network.

The 10-year contracts are worth a total of 1·05bn riyals, which is to be reinvested into metro operations. The sponsors are:

  • The Saudi British Bank;
  • Dr Sulaiman Al Habib Medical Group;
  • Saudi Telecom Co;
  • Alinma Bank;
  • Bank Abilad;
  • Majid Al Futtaim Shopping Malls Co;
  • Granada Investment Center;
  • SABIC.

In addition to station names, sponsors are entitled to retail space, advertising and signage within their respective stations.

RDA intends to tender for further non-fare revenue opportunities such as retail, advertising and telecoms.

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