Riyadh metro naming rights partners chosen
SAUDI ARABIA: Riyadh Development Authority has selected partners for the naming rights to eight of the 85 stations on the city’s future metro network.
The 10-year contracts are worth a total of 1·05bn riyals, which is to be reinvested into metro operations. The sponsors are:
- The Saudi British Bank;
- Dr Sulaiman Al Habib Medical Group;
- Saudi Telecom Co;
- Alinma Bank;
- Bank Abilad;
- Majid Al Futtaim Shopping Malls Co;
- Granada Investment Center;
In addition to station names, sponsors are entitled to retail space, advertising and signage within their respective stations.
RDA intends to tender for further non-fare revenue opportunities such as retail, advertising and telecoms.